Monday, 8 February 2010

Banana Packaging: The Saga Continues

Filed under: CSR, Environment — story spotted by Catherine Morris @ 15:10 UTC

Three weeks ago I blogged about bananas being packaged (in South Korea) in plastic wrappers. Extra packaging for a banana seemed odd. A week later I posted an update with an explanation from Starbucks: the plastic wrappers, they had told me, reflected Korean ‘cultural norms’ dictating that premium produce be individually wrapped.

OK, interesting answer.

But now, in a recent issue of MacLean’s magazine, there’s a story (by Kate Lunau) that gives a much more plausible explanation — and it’s about bananas being sold right here in Canada. According to Lunau’s story, retailers package banana’s for individual sale to help extend the very small window of time during which bananas are the pristine yellow colour that consumers demand, rather than either too green or too brown…

(...more)

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